Market Research and strategic plan for secured home loans

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Market Research and strategic plan for secured home loans

AFPL is planning to build up a sizeable portfolio in the housing loan segment to set up a separate vertical of Housing Finance Company within next three fiscal years. It also wanted to explore and understand the feasibility of offering secured home loan product in its capacity as an NBFC-MFI.Objective of the study was to assess the demand of housing loan product in tier III cities and selected districts. The study will further explore and understand the approach and lending practices of HFCs, Public and private sector banks providing housing loans to clients in tier III cities.

Primary research with 1,258 respondents across six states who were willing to take housing loan in next 1-2 years. Profiles of 46 cities were prepared to capture housing related information. Interviews with officials of 19 banks and housing finance companies were conducted. 300 property dealers were also interviewed to know about housing finance scenario. The secondary research was undertaken to understand the overall housing loan segment in India and inthe selected sample states .